For Immediate Release
June 22, 2007

We are very excited to announce that three separate media spots (television and radio), produced by the ICA with talent provided by ICA Medical Advisory Board member Robert Moldwin, MD, and IC patient advocate, Mary Ellen Altieri, RN, will begin airing Saturday, June 23 and continue into July. We are definitely getting the word out on IC, the importance of a proper diagnosis and treatment, and the support and information available through the ICA:

• For those of you with DirecTV, a 60-second spot will air between Monday, 6/25, and Friday, 6/29, to a guaranteed audience of approximately 310,000 on the following channels: Lifetime Television, ABC Family, Soapnet, WE: Women's Entertainment, Lifetime Movie Network, E! Entertainment TV, Discovery Health, Oxygen Media, BBC-America, Biography Channel, Great American Country and Lifetime Real Women. In addition, it will air on TBS, TNT, USA Network, TV Land, Bravo, National Geographic Channel, CMT, Animal Planet, Science Channel, Discovery Times Channel, Sleuth, TV One and GSN.

• A second 60-second spot will air on the American News Network's Consumer Edition, a weekly half-hour program that keeps audiences informed on the latest in consumer, health, and hi-tech information, between Saturday, 6/23 and Friday, 6/29. This show can be seen on Cornerstone TV Network, Faith TV Network, Familyland Network, FamilyNet, I-Life TV and numerous independent television stations for an estimated audience of 435,000 viewers.

• Finally, beginning Sunday, July 15, and running through Saturday, July 21, a Radio Health Journal IC audio news release will air on every affiliate station for one week. This includes 446 national airings for a total of 2.1 million impressions.

For those of you who miss these various airings, you can also view the DirecTV spot on:

YouTube

Google Video

Your Update TV

Or download it as a podcast from iTunes

We hope you enjoy the media spots and we encourage you to provide your family and friends with the links.